• After carefully evaluating your property and agreeing to commit to listing with The Ackerman Group our marketing and implantation plan begins. The following actions are taken:
    • We will schedule the photography with our professional photographer. These photographs will include interior and exterior shots of your home, and depending on the location of your property, we will schedule dusk and/or aerial shots.
    • Photographs are used in brochures, television, online and print advertising, online musical video tour and/or slideshows.
  • Once photography is completed we will create a layout for brochures accenting the views and location, as well as highlighting the amenities and features of your home – this process takes typically two to three weeks after your listing period
  • Direct mailing is sent to other real estate professional and potential customers – this process takes one to two weeks from creation to printing
  • E-blast of your listing sent to selected professionals, surrounding neighborhoods and potential buyers of similar income levels
  • Color brochure or flyers are printed on glossy paper and bound in a “presentation style”
  • Feature property on the website
  • Market home on social media platforms including, Facebook, Twitter, Instagram and Youtube
  • Prepare press releases on the property through Coldwell Banker Previews International website
  • Network with the community, active agents as well as with successful sales of comparable properties in the area
  • Frequent updates to you on physical showings, internet showings, showing feedback, competing market date including active, pending and sold listings in your community, and general local market data as it would apply to your listing
  • Periodic insertion in the following publications: Longboat Observer, Coldwell Banker company ads in the Sunday Sarasota Herald Tribune as well as the “banner” ad in the Sarasota Herald Tribune
  • Periodic inclusion in the following: Window displays in the Coldwell Banker real estate offices including local St. Armands Circle and downtown Sarasota offices as well as The Ackerman Group’s 24-7 looping video-cast presented on a large flat screen TV located downtown Sarasota on the corner of Palm Avenue and Main Street
  • Continuously walk through every step of the process with you, from listing to closing – and keep you up to date on everything in between

Are you curious what your property would sell for in the current Sarasota market?

Deciding to sell your home is a complex choice and The Ackerman Group is here to guide and assist you in the process. Barbara and Ryan will teach you about the current values in your specific area & neighborhood, trends in the market and most importantly, the overall value of your home. These services do not require any obligations.

The Ackerman Group respects your privacy and guarantees that all information given to us will be confidential.

The Ackerman Group believes that no two clients are the same and that dreams come in all sizes. Barbara adds, “The Ackerman Group is adept in a range of markets and needs.” The Ackerman Group can help you find your dream home – whether you are moving to Sarasota or just relocating in the area.

If you are planning on moving to the Sarasota area, our warmest welcome! Sarasota is an increasingly popular area for people of all ages and all backgrounds. With endless #1 beaches, an assortment of delicious cuisine and cultural events every single week, you will constantly be entertained!

If you have any questions, do not hesitate to call us. If easier, please fill out the form below and we will contact you back as soon as possible.

Seller's Information

Useful tips and considerations for sellers to take into account before listing property and putting your home up for sale on the real estate market.

Preparing your home for sale
Selling Price
When to Buy
Showing the House
Get Rid of the Clutter
Repairing the Interior
Repairing the Exterior
Exterior of the House
Plumbing and Fixtures
The Front Yard
Carpet and Tile
The Front Door & Entrance
Windows and Doors
The Back Yard
Walls, Ceilings and Paint
Setting the Price
Dropping the Price
When to Buy
Supply and Demand
Why You Should Not Wait
Stay Away
Take Out the Trash


Year after year, the team has been recognized for their excellence in real estate through honors including #1 Producing Team in all of Sarasota and Manatee counties among all real estate agents, not just within Coldwell Banker.

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